Subaru Of America Debuts Limited Edition Models To Commemorate 50Th Anniversary

Subaru 50th
Photo Credit: Tom Smith

Unlike other Japanese automakers, Subaru needed only a few years since it established itself as a company to start selling cars in the United States. Founded in 1953, Subaru crossed the pond to North America in 1968, when Subaru of America was born in Balboa Park, California. That’s an impressive feat and it’s not surprising that the carmaker is celebrating its 50th American anniversary with limited-edition versions for all its cars. Launched at the 2018 Chicago Auto Show the limited edition models are based on a high-level trim and come in an all-new exclusive color with unique badging and exterior and interior accents. 

Subaru 50th
Photo Credit: Tom Smith

The Anniversary editions celebrate the company’s 50 years in the United States and are immediately recognizable by the exclusive Heritage Blue exterior color; satin chrome exterior trim and badging; and SOA 50th anniversary emblem. They are further distinguished by unique alloy wheels (excludes BRZ). The exterior side mirrors are also finished in satin chrome (excludes BRZ, WRX, and STI). The cabin in each vehicle features black upholstery with contrasting silver stitching; silver seatbelts; and the 50th Anniversary logo embroidered on the front seats and carpeted floor mats. Each of these commemorative models is based on a high-level trim with an extensive list of standard features. All models are on sale now at retailers across the country.

Production quantities will be limited to 1,050 for Crosstrek, Forester, Impreza, Legacy and Outback, while WRX, STI and BRZ will have a combined total of 1,050.

Subaru 360
Photo Credit: Tom Smith

Take a walk through Subaru’s history at the Chicago Auto Show and see the Subaru 360 that debuted in 1968

Subaru introduced the 360 as an inexpensive yet distinctive economy car: “Cheap and Ugly.” Powered by a two-stroke engine, the Subaru 360 claims 66.3 mpg and sells for $1,297. It was $300 cheaper than the similar-looking Volkswagen Beetle and was 1,000 pounds lighter.

Learn More about Subaru’s history at

Stay Connected with the official app for the 2018 Chicago Auto Show

The Chicago Auto Show mobile app is designed to be your digital show guide. With an easy-to-navigate interface and innovative functions, fans can now stay connected to the show while on the go. The Chicago Auto Show is committed to providing fans the best possible experience both in person and online, and the mobile app showcases the show’s ongoing goal to connect with its consumers.

This year, two significant changes to the app make it more appealing than ever to utilize. First, simply downloading the app allows users to register to win $20,000 toward the lease or purchase of a new Buick Envision or GMC Acadia.* Second, the app connects with low-energy scanning kiosks and Bluetooth beacons on the show floor that are designed to share content with attendees on demand, making their experience more interactive.

The all-new Chicago Auto Show mobile app provides everything fans need to know about the show – right at their fingertips – including:

  • On-demand, daily schedule of events
  • Detailed map of manufacturer exhibits on the show floor
  • Comprehensive lists of vehicles on display
  • Interactive videos
  • Chicago Auto Show Blog posts
  • Aggregated social media feeds with real-time news updates and sharing capabilities
  • Fans can download the Chicago Auto Show mobile app through the App Store or Google Play.*

Here are direct download links:



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*App not available on all devices, click here for contest rules and other entry options.